Directed by Colin Cardo and featured alongside Global Ambassador Eva Longoria on the rooftop of the Théâtre du Châtelet in Paris, the campaign turns a single lash lift into a statement of presence, freedom, and the quiet power of knowing your worth.

NEW YORK, Nov. 2, 2026 /PRNewswire/ — L’Oréal Paris debuts Global Ambassador, Adria Arjona’s, first product campaign that expresses a woman stepping fully into her power. This campaign celebrates the launch of Volume Liberté Mascara, a new approach to high-impact lashes that delivers up to +800% more volume in a single application.

At the heart of the campaign is a different kind of boldness: not provocation, but self-assurance. Volume Liberté invites women to take up space, to be bold, and fully themselves. It is “You’re Worth It.” in motion: not a promise of who you should become, but an invitation to rise as who you already are.

“I love expressing different parts of myself through beauty. What I love about Volume Liberté is that it encourages you to embrace your existing beauty and helps you amplify it” says Adria Arjona.

THE STARS: THE POWER OF KNOWING YOUR WORTH
Adria’s personal journey and connection to her Puerto Rican roots inform the confidence and individuality she brings to the campaign. Alongside longtime L’Oréal Paris Global Ambassador Eva Longoria, she explores what it means to show up boldly and unapologetically as themselves. The two women embody a shared belief that true beauty begins with knowing your worth. As they bring their perspectives to life, Volume Liberté Mascara becomes an extension of that confidence, amplifying their lashes and their presence. Together, Adria and Eva celebrate a modern vision of beauty that doesn’t ask women to become someone else but empowers them to take up space and express exactly who they are.

“Volume Liberté embodies the freedom to express yourself boldly,” says Laura Branik, President of L’Oréal Paris USA. “With Adria Arjona and Eva Longoria, we’re celebrating the force of women who command a room with confidence and grace. In this campaign, ‘You’re Worth It’ feels unmistakable. Through Volume Liberté, our goal is to add a touch of confidence and luxury to every woman, every day.”

THE CAMPAIGN: RISING TO YOUR POTENTIAL
Directed by acclaimed filmmaker Colin Cardo, the campaign captures Arjona at new heights in Paris, bringing together the director’s distinctive visual language with the effortless sophistication of L’Oréal Paris. Known for his work at the intersection of fashion, music, and pop culture, his creative vision brings a sense of movement and elevation to Volume Liberté Mascara, transforming the mascara story into a broader expression of attitude and individuality. Cardo previously collaborated with the brand on its 2025 L’Oréal Paris x Mugler campaign film featuring Kendall Jenner.

THE PRODUCT: BOLD VOLUME IN ONE CLICK
Designed to deliver bold, amplified lashes without compromising comfort, Volume Liberté offers a weightless, smudge- and flake-resistant formula with up to 24-hour wear and conditions lashes with Black Orchid and Panthenol (Pro-Vitamin B5). The innovative click-to-release component reimagines the traditional mascara experience, releasing the brush with a simple click for easy, seamless application.

Volume Liberté is available now on Amazon.com and in-store nationwide for $15.99.

About L’Oréal Paris
L’Oréal Paris is the number one beauty brand in the world with products available in 150 countries. Through its pioneering products and services, L’Oréal Paris empowers each and every woman to take charge of their lives, believe in themselves, take the place they deserve in society, and make change happen. At the heart of what the brand embodies is a famous French je ne sais quoi—an empowering vision of self-confidence designed to imbue every woman with a sense of self-worth. The French heritage of the brand is essential to its DNA, a vision expressed on the world stage with L’Oréal Paris’ participation in the most glamorous events, projecting Parisian excellence and diversity across the globe. The superior efficacy of the brand’s formulas has been tried, tested, and backed by a wealth of data built upon 110 years of expertise to not only deliver visible, proven results but to innovate the future of beauty.

About Adria Arjona
Adria Arjona is one of Hollywood’s most dynamic and sought-after talents, recognized for her captivating screen presence across blockbuster franchises, acclaimed television series, and bold independent cinema. Best known for her standout performances in Richard Linklater’s Hit Man, Neon’s Splitsville, Amazon MGM’s Blink Twice, Disney+’s Andor, and HBO Max’s Father of the Bride, Arjona has established herself as a versatile and magnetic force on screen. Her impressive and rapidly expanding slate includes starring roles in high-profile projects such as Amazon MGM’s The Thomas Crown Affair opposite Michael B. Jordan, A24’s Onslaught, and DC Studios’ Superman: Man of Tomorrow. Combining striking range with authentic charm, Arjona continues to solidify her status as one of global cinema’s most exciting leading ladies.

Media Inquiries: LorealParis@abmc-us.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/adria-arjona-rises-as-her-most-authentic-self-in-her-first-loreal-paris-campaign-for-new-volume-liberte-mascara-302926034.html

SOURCE L’Oreal Paris