Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led, and sustainable home retailer, announced the launch of ten new holiday collections designed in partnership with popular collaboration and licensing partners. For more than a decade, Pottery Barn Kids and Pottery Barn Teen have become a leading destination for design-forward collaborations. This holiday season, the brands have expanded the most popular collaborations to offer a new assortment of items that also celebrate the quality, craftsmanship, personalization, and functional design customers expect from Pottery Barn Kids and Pottery Barn Teen.

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Featuring giftable designs and festive décor for baby, kids, teen, and dorm spaces, the ten new collections include iconic characters from popular franchises, signature prints from notable fashion brands, and heirloom-worthy creations from celebrated interior designers. Each collection offers customers exclusive products designed for decorating, gifting, collecting, and celebrating the season at home.

By expanding the collaborations and partnerships with Dr. Seuss’ The Grinch™, Harry Potter, LoveShackFancy, Hill House Home, Roller Rabbit, Minecraft, Pokémon, Disney Princess, Rudolph®, and designers Chris Loves Julia, Pottery Barn Kids and Pottery Barn Teen are bringing some of the season’s most beloved design sensibilities into the home. The expanded holiday collections present more ways to create festive spaces that feel personal, imaginative, and deeply connected to the traditions families return to year after year.

“For more than a decade, our design collaborations have allowed us to bring nostalgic stories, iconic characters, and distinctive design voices into the home in a way that feels true to our brands during the holiday season,” said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Kids and Pottery Barn Teen. “Each partnership gives us an opportunity to help customers find meaningful gifts that reflect their family’s interests and become part of their holiday traditions for years to come.”

This holiday season Pottery Barn Kids and Pottery Barn Teen are also launching digital gift guides that are curated by age, price point, occasion, and interest to help customers find gifts that will delight every recipient at any age.

To learn more about Pottery Barn Kids and Pottery Barn Teen collaborations, please visit: www.potterybarnkids.com/ and www.pbteen.com/.

For a preview of the holiday assortments and expanded collaborations, be sure to follow along on social media via @potterybarnkids and @potterybarnteen.

ABOUT POTTERY BARN KIDS

Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT POTTERY BARN TEEN

Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT WILLIAMS-SONOMA INC.

Williams-Sonoma, Inc. (NYSE: WSM), a Fortune 500 and S&P 500 company, is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark & Graham, GreenRow, and Dormify — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, the company’s loyalty and credit card program that offers members exclusive benefits. Williams-Sonoma, Inc. operates in the U.S., Puerto Rico, Canada, Australia, and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India, and the Philippines.

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