A pioneer in thematic investing, Global X Management Company LLC (“Global X”) today premiered the largest advertising campaign in its history to announce the launch of a refreshed brand and a transformed website.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261019631694/en/

Global X new campaign: Innovation Yields Opportunity.

Global X new campaign: Innovation Yields Opportunity.

“Running in parallel, the brand uplift and digital transformation were delivered by a small but dedicated team in just nine months,” explained Christopher Adams, Global X’s Chief Marketing Officer. “The brand defines our story and the website brings it to life. Now we’re sharing them with the world by launching the most expansive integrated media campaign in our history.”

Prior to launching both projects, the firm conducted interviews with more than 700 financial advisors and retail investors, over 30 internal stakeholders, and nearly a dozen clients. The results amounted to deep, data-driven insights bridging product, content, and design.

An industry challenger, Global X was founded in 2008 with a mission to empower investors with unexplored and innovative solutions. Today its line-up of 120 funds spans disruptive technology, equity income, and commodities as well as thematics and core.

Website transformation

Designed to reach both advisors and individual investors, the site features:

  • Refreshed brand look and feel culminating in the launch of the new website as the initial expression of the new design,

  • Streamlined client experience so site visitors can more easily navigate funds and content,

  • Improved fund detail pages that are easier to read and elevate what matters most to clients,

  • A smarter, unified search experience that allows site visitors to more easily surface fund data and thought leadership materials,

  • Upgraded ability for visitors to search for funds using more detailed parameters,

  • A simplified process to sign up for subscriptions and access newsroom content, and

  • A “compare funds” page that allows clients to look across the firm’s suites to compare them within and across different fund families.

“The new site was built with one goal in mind – making it faster and easier for advisors and individual investors to find the information that matters to them. The result is a cleaner and more flexible site that excels at showcasing our funds and our content,” Adams said.

Brand refresh

The firm had three objectives when strategizing about how to refresh its brand:

  • Elevate the user experience with better design while building in client personalization,

  • Deploy content more quickly by utilizing new tools, and

  • Create a digital funnel to measure the impact of visitor demand.

“Global X’s in-house design team reimagined the nearly two-decade-old firm’s branding, ultimately developing a boldly fresh visual identity that remains instantly familiar,” Adams noted.

Media campaign

Launching this month, the new advertising campaign will run across the print and digital versions of influential newspapers and magazines along with podcasts, social media, and streaming TV. Global X also plans to employ digital billboards – the second time in two years it has used out-of-home advertising.

About Global X

Over nearly two decades, Global X has built a reputation as a boutique asset manager whose mission is empowering investors with unexplored and intelligent investment solutions. Long known for its thematic funds, Global X now offers 120 ETFs with a range of strategies, including equity income, commodities, international, and core. With $93 billion in assets under management as of September 30, 2026, Global X aims to harness disruption by targeting emerging technologies and changing consumer preferences. Explore Global X’s products, research, insights, and more at www.globalxetfs.com.

Global X is a member of Mirae Asset Financial Group (Mirae Asset), a global leader in financial services, with $801 billion in assets under management worldwide as of May 31, 2026. Mirae Asset has an extensive global ETF platform ranging across the U.S., Australia, Brazil, Canada, Colombia, Europe, Hong Kong, India, Japan, Korea, and Vietnam.

Media gallery

About The Author
Business Wire